Ecommerce Manager, a developer at heart.

My Approach

Start with the numbers, not gut feelings
Nine years in e-commerce have taught me one thing: convictions are worthless without data to back them up. Before any decision — redesigning a purchase funnel, reallocating budget, launching in a new market — I start by measuring. GA4, Power BI, P&L tracking: data is the starting point of every project, and the final judge at the finish line.

Automate everything that can be automated
Time spent on repetitive tasks is time stolen from strategic thinking. Reporting, price monitoring, KPI tracking: I automate systematically, whether with off-the-shelf tools or workflows I build myself (n8n, APIs, scripts). It's as much a professional conviction as a personal passion — I spend part of my free time building automations and experimenting with new tools.

Understand the tech to communicate better
Trained in front-end development alongside my e-commerce career, I speak the language of developers as well as that of marketing. This dual culture prevents misunderstandings, speeds up projects, and makes it possible to challenge technical solutions rather than simply accept them.

Test, measure, iterate
I'd rather run ten small, measured experiments than make one big blind bet. CRO, acquisition, pricing: every hypothesis gets tested, every result analyzed, every lesson fed back into the loop. That's how you make lasting progress — across 11 markets or just one.

Stay curious, always
AI, cybersecurity, new data tools: digital moves fast, and I consider continuous learning an integral part of the job. What starts as personal exploration today often becomes an operational advantage tomorrow.