DIGITAL TECHNOLOGY IN PRACTICAL TERMS
Ecommerce Manager, a developer at heart.
I manage e-commerce projects on a day-to-day basis, and I code the tools that go with them. Here, I document the things that really interest me: cybersecurity, automation, AI and data.
4 angles of attack
e-commerce, development, IA, automatisation
Achievements
0
years’ experience in e-commerce
0
as a Manager
0
European markets under management
0
co-ordinated logistics depots
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Languages spoken (FR, PL, EN)
0
different cultures
My method
My Approach
Start with the numbers, not gut feelings
Nine years in e-commerce have taught me one thing: convictions are worthless without data to back them up. Before any decision — redesigning a purchase funnel, reallocating budget, launching in a new market — I start by measuring. GA4, Power BI, P&L tracking: data is the starting point of every project, and the final judge at the finish line.
Automate everything that can be automated
Time spent on repetitive tasks is time stolen from strategic thinking. Reporting, price monitoring, KPI tracking: I automate systematically, whether with off-the-shelf tools or workflows I build myself (n8n, APIs, scripts). It's as much a professional conviction as a personal passion — I spend part of my free time building automations and experimenting with new tools.
Understand the tech to communicate better
Trained in front-end development alongside my e-commerce career, I speak the language of developers as well as that of marketing. This dual culture prevents misunderstandings, speeds up projects, and makes it possible to challenge technical solutions rather than simply accept them.
Test, measure, iterate
I'd rather run ten small, measured experiments than make one big blind bet. CRO, acquisition, pricing: every hypothesis gets tested, every result analyzed, every lesson fed back into the loop. That's how you make lasting progress — across 11 markets or just one.
Stay curious, always
AI, cybersecurity, new data tools: digital moves fast, and I consider continuous learning an integral part of the job. What starts as personal exploration today often becomes an operational advantage tomorrow.
Areas of expertise
E-commerce
Développement Front-end
Cybersécurité
Automatisation & IA
Professional experience
Manager E-commerce
2023 — Present4kraft (Kinderkraft)Poznan
Global management of the e-commerce strategy across 11 European markets and 4 independent warehouses Involvement in the USA expansion project – Shopify Direct contribution to significant growth in traffic, SEO/SEA conversions, and overall profitability Implementation of ROI and COS optimization processes Participation in budget management through P&L monitoring Development and management of a cross-functional team of 8 people (marketing, SEO, IT, analytics…) Deployment of data-driven multichannel strategies using DDA and linear attribution models (SEO, SEA, marketplaces…) Contribution to the international expansion of the brand into new markets Continuous improvement of user experience and conversion performance
Digital Growth Manager
03/2023 — 10/20234kraft (Kinderkraft)Poznan
Developed and executed high-ROI acquisition strategies Supported performance optimisation across several markets Automated performance reporting and enhanced KPI tracking Coordinated SEA, marketplaces and price comparison channels Implemented improvements to increase traffic quality and profitability Close collaboration with the e-commerce team on catalogue & product structure
E-marketing Manager
08/2021 — 03/20234kraft (Kinderkraft)Poznan
Operational and strategic management of the e-commerce marketing team Improved Amazon campaigns (AMS & DSP) Managed marketing budgets and coordinated B2B & multi-channel actions Follow-up of budgets and campaign performance
E-commerce Specialist
09/2019 — 12/20204kraft (Kinderkraft)Poznan
Daily management of e-commerce operations (listings, pricing, stock) Increased brand visibility across marketplaces (Cdiscount, Fnac, Ebay) Launched Amazon DSP & AMS campaigns Collaboration with marketing, product & logistics teams Contributed to the improvement of the user journey and website structure
E-commerce Specialist
05/2016 — 09/2019MM Brown (chocolissimo)Poznan
Managed e-commerce strategy for the French market Website management: content, SEO, commercial offers, SEA campaigns B2C & B2B marketing campaigns Development of media & influencer partnerships Seasonal content & catalogues coordination Contributed to brand visibility growth in the French market
Education
Diplôme d'État (DÉ) de niveau 5 - Développeur web et web mobile
2024Studi
GESTION DE PROJET
2021Synergia
Excel niveau intermédiaire - Certificat d'achèvement
2021Hanakom
BTS Management des Unités Commerciales
2008St Clothilde
Languages
Want to see the real thing?
Take a look at the e-commerce sites I've been in charge of throughout my career.
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