Thomas Laprie — Ecommerce Manager & Passionné par la Tech

ChatGPT Is Testing Ads: What's Changing for Free Accounts

OpenAI is testing ads in ChatGPT for Free and Go accounts. Here's how it works, how targeting is handled, what privacy guarantees are in place, and what it means for users.

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About me

Thomas Laprie — E-commerce Maanger

I manage e-commerce projects on a day-to-day basis, and I code the tools that go with them. Here, I document the things that really interest me: cybersecurity, automation, AI and data.

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Claude’s AI Marks: Fact vs Fiction on Watermarking and C2PA Provenance

Anthropic has signed the EU AI Act's Article 50 Code of Practice and now marks content generated by Claude. But between an invisible watermark, C2PA metadata, and uncovered older models, reality is more nuanced than most headlines suggest.

ChatGPT at Work: What the New Data from OpenAI Reveals

OpenAI has just released, through its OpenAI Signals platform, its first detailed country-by-country statistics on ChatGPT usage. The clearest signal: at work, people are no longer just asking questions — they're more than twice as likely to have ChatGPT produce something, from writing and code to analysis, than they are outside of work. Three other trends round out the picture: adoption is spreading into regions that had been lagging (Latin America, Africa, Oceania), multimedia use is growing faster than any other use case, and people over 35 are closing the adoption gap, with France posting one of the sharpest increases in Europe.

E-commerce

AI Overviews and AI Mode: On Google, Search Is Becoming a Conversational Reflex

A study published in late July 2026 by Similarweb, The Evolution of AI Search, confirms that AI-generated summaries have become an almost systematic part of the Google search experience: in the United States, the share of queries triggering an AI Overview rose from 15% in January 2025 to 43% in May 2026. Over the same period, AI Mode, Google's conversational search interface, saw its active user base more than double, growing from 126 to 279 million between June 2025 and May 2026. Users are also writing increasingly long queries, phrased more like prompts, a shift driven by habits picked up from chatbots. While Google appears to be navigating this transition well — 95% of ChatGPT users still use the search engine alongside it — the trend is putting real pressure on publishers: the presence of an AI Overview is already estimated to cut the click-through rate of the top organic result by nearly 35%, a concern that is becoming very concrete now that AI Overviews and AI Mode have just rolled out in France.

Areas of expertise

E-commerce

Développement Front-end

Cybersécurité

Automatisation & IA

Work

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https://pacia.info

Transport, freight forwarding and customs clearance – one partner, full control From domestic and international transport, through freight forwarding, to customs clearance. We provide efficient execution and full control over the cargo at every stage.

Manuda

Business consulting firm helping companies grow between France and Poland through business development, sourcing, negotiations, and market expansion.

Chocolissimo.fr

J'étais en charge de se site depuis la conception jusqu'à les traductions, les ventes B2C/B2B, le service client ainsi que l'animation et toute la partie marketing

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