E-commerce· 7/27/2026New
AI Overviews in France: What It Really Means for Advertisers
AI Overviews and AI Mode rolled out in France in late July 2026, but ads embedded directly inside these AI blocks aren't live there yet — only classic Search and Shopping ads appear around them.
CPCs are rising and clicks are getting scarcer, pushing advertisers to target higher up the funnel instead of focusing only on bottom-funnel, transactional keywords.
Automation (PMax, AI Max) should be adopted gradually, not as a full replacement for traditional Search — going all-in too fast risks losing control over performance.
Tracking and data quality (a clean CRM, Consent Mode V2, server-side tracking) are becoming prerequisites for Smart Bidding to work properly.
Ad performance increasingly depends on overall marketing strategy: brand awareness, content, and multichannel presence.
